Torani's line of robustly flavored syrups inspired this playful digital campaign designed to position their products as more than just drink enhancers —they're a whole experience.
This campaign uses bold visuals, stylized illustrations and vibrant, escapist messaging to bring out Toranis's essence: colorful, fun and flavor focused.
Content Designer
Campaign concepting, copywriting, art direction.
The goal was to create a sensory-driven, mood-based campaign that feels approachable and aspirational. I developed playful taglines and microcopy rooted in storytelling to balance flavor, feeling, and fantasy—turning a drink into a mini escape.
To kick off this new wave of flavor escapism, Torani is launching a nationwide “Sip Trip” event. Pop-up tasting booths will transform subway platforms into immersive vacation destinations. Feel the sand beneath your feet, and let Torani carry you off like the Staten Island Ferry.
Torani is partnering with NYC Metro to transform metroCards with bold designs, proving that the portkey to paradise might already be in your pocket.
We believe your flavor is fashion. Introducing our upcoming capsule collab: Crocs x Torani. Build your Crocs swag around your favorite flavors—because your drip has never been this sweet.
