This bold, provocative campaign reimagines reproductive health using Savage X Fenty's platform to destigmatize vasectomies, promote bodily autonomy, and reframe masculinity with style.
The emotionally resonant taglines were crafted to use sex-positive, gender inclusive language to challenge taboos and blend social messaging with high impact visual storytelling.
Content Designer
Campaign concepting, copywriting, art direction.
The goal was to normalize vasectomies by reframing them as an empowering, responsible choice. Throughout the campaign, sex appeal and gender equity are leveraged to encourage men to view the procedure as a path to a freer lifestyle.
Skip the pregnancy scares! A vasectomy is safe, effective, and permanent birth control for men who plan ahead. Done in 20 minutes and your pleasure and peace of mind are secured for life.
Note: A vasectomy does not protect against Sexually Transmitted Diseases. Use protection and get tested.
No pills. No panic. No pulling out. Get a vasectomy and enjoy your ride from start to an explosive finish.
Who knew liberation could feel this good? If you’ve ever wanted to strut through Times Square in your undies without getting side-eyed, this is your moment. We’re reclaiming public space, and the narrative, with the Savage X noMinute Man Victory Lap: a parade where vasectomy-havers and lovers bare all in Savage X fashion to the tune of Rihanna's greatest hits.
With no more worries holding you back, you're free to go the distance!
The Savage X Snipped, Not Sorry Mobile Clinic is rolling through NYC! We’re serving up hot cocoa, free testings, vasectomy consultations and Savage X sex education—all in one place. Because if we’re gonna talk about balls, we may as well make it cozy.
Yes, this is fashion, but it’s also funding. A portion of every sale goes directly to Planned Parenthood’s reproductive care services, because access to healthcare is everybodys right.
